Why Should I Use Landing Pages?

Landing pages are meant to facilitate a specific action you want a user to take in relation to your business objectives. They help to improve relationships with customers, intelligence about your business, and the success of your marketing campaigns.

It’s entirely possible to create landing pages that adhere to the rules above using your existing development resources — provided you have them.

The problem is that creating new pages on a traditional site can take a lot of time (and money) and it likely needs to be done by devs outside of your marketing team. Often, you risk ending up with something you don’t want in a timeframe that doesn’t work.

By using a landing page builder, like Marketo, Pardot, Unbounce, you can publish your pages in a matter of hours, Where Unbounce provides you the functionality to design and develop the page without the support of a development team. Drag-and-drop features and other integrations allow you to create, track and optimize your pages for maximum impact.

And you can create promotions quickly by minimizing the lead-up time.

Don’t wait for the right time and start try using one in your next campaign.