Effectiveness of HTML5 Banners
The HTML 5 banners ads are must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display advertising is now the default banner format.
In particular, with the increase in number of devices, and multiple platforms to host for, being able to adapt to the behaviors of viewers is very crucial. If your banner ad isn’t compatible, can’t respond to changes with the screen resolution, or work on mobile devices, then you’re in big trouble.
HTML5 display advertising offers the flexibility and technology you need for your brand to thrive the online market. The benefits of an HTML5 banner ad are tremendous. The biggest aspect is that no matter what device or browser you are on, the banner will display and animate the same.
HTML5 offers digital marketers the ability to:
- Quickly scale to many formats and the sizes
- Provide ultimate control over animation and design
- Easily create ad variants and translations.
- Exploit the growth of video and mobile display.
- Dynamically update banners with data feeds.
Within a HTML5 banner ad, text, images, video, and JavaScript is adjustable in the same way as any web page — they are editable.
HTML5 banner ads will dynamically optimize too, so the ad looks perfect everywhere. What’s more HTML5 banner ads work perfectly well on mobile devices, with no loss of functionality, so reaching a wider audience is easy.
